After forging a partnership with the Williams Martini Racing Formula 1 team, Avanade wanted to showcase the application of its technology in an aspirational environment. We developed a series of webisodes telling the story of how Avanade was helping Williams F1 to digitally transform – on and off the track. We created landing pages, eDMs and blog posts to help Avanade’s regional marketing teams promote the partnership. Overall, there were over 200,000 views of the six videos, leading to 2,400 clicks to the Avanade site. The first webisode became the most watched Avanade video ever.